Learn to build AI GTM systems.
Then actually ship them.

We build the foundation around four core curriculums — Clay For Careers, the Claude Code Cohort, the Cold Email Machine, and the CRM & RevOps Masterclass — and which of them you work through depends on your goals.

Beyond those, because our program is so 1-1 focused, we can typically find someone to teach any technology you want to learn. We have a bench of 15+ coaches that we tap to ensure students have a great match.

Some technologies include (but are not limited to): Clay, Claude Code, AI, CRMs (e.g. HubSpot, Salesforce, Attio), Supabase, n8n, trigger.dev, Smartlead, Instantly, HeyReach.

Students join on a rolling basis, and can get started immediately, though there are some cohort-like elements to parts of the program.

Yes, you can pause as needed. We encourage you to do this as needed, keeping in mind that momentum is also important.

Accomplished GTMEs or adjacent professionals often join for the network, career help, and increasingly for some of our advanced curriculums.

And if you have ideas of advanced things you want to learn, we can likely help you, due to being able to match you with great-fit coaches based on your specific use cases and goals.

Beginners often join us, which is great. We just ask that you’re sure that you want to commit to becoming a GTME before committing to Bootprint, as it’s a significant investment (time, money) for most people.

Sometimes people worry about burning up valuable coaching hours on the basics. That’s largely what the core curriculums are for — they cover the fundamentals, so your 1-1 time goes to what’s specific to you.

Some people join the community immediately and delay the start date of other parts of the program, allowing them to feel prepared, while accelerating their success via the community.

Yes! It’s fairly common for co-founders or teammates to join together. We typically train both separately on different projects, with access to each others’ workspaces.

We are the most intensive GTM Engineering program that exists, and we customize it heavily towards your goals.

You get access to our four core curriculums — Clay For Careers, the Claude Code Cohort, the Cold Email Machine, and the CRM & RevOps Masterclass — plus 1-1 coaching matched to what you’re building, mentorship, job support, and the network.

On top of that, we and our partners cover $1,750+ in tool costs — so there’s one program fee and few other costs to worry about.

Because you get so much 1-1 attention and customization on many fronts, the price reflects that, but it is generally in line with other top bootcamps in other industries.

We’ve had successful students from all sorts of backgrounds and career stages, so there’s no single profile that works. Two factors matter a lot: the ability to put in the time, and an action-oriented mindset.

Regarding time, you have to put in the time to turn small steps into a giant (career) leap. We only let students in who can commit a minimum of 10 hours per week for the duration of the program.

The rest is about making use of everything in the program: the curriculums, prioritizing real building, showing up in the community. The students who get the most from the program are really proactive.

A sales or technical background often means a shorter learning curve, but neither is necessary.

I (Nathan Lippi) had a background in development/engineering and growth marketing. After quitting my job at PandaDoc, I started a GTM Engineering agency with a few others before the industry had a name.

I discovered Clay, was hooked, and eventually went out on my own! We started teaching people Clay + a little code, and over time the company has evolved into something much bigger than just me, with an incredible community.

For a while we taught only Clay, and leaned on 1-1 coaching to fill the gaps. When Claude Code appeared, it became obvious that Clay was one important part of a much bigger universe — so we built real curriculums. We now have four, three of which have little to do with Clay itself.

Eventually our identity was being held back by a name we’d outgrown, so in 2026 Clay Bootcamp became Bootprint. I wrote up the whole story — the criteria, the agonizing, and why the boot stayed here.

I’m so proud we have so many top-tier mentors, coaches, and other community members involved in making this program great!